Using the opportunity
A DA or CDC lead is not a finished sales lead. It is an early signal that a real project may need the work your business provides.
The value comes from what you do next.
DA or CDC type and a plain description of the proposed work.
Address, suburb, postcode and council area where available.
Lodgement, update and status information supplied by the source.
Estimated value and the reason it matched your trade or preferences, when available.
The exact fields vary between applications and source records.
A practical workflow
Confirm the project type, location and likely work fit your business.
Understand what is proposed and which part of the project creates your opportunity.
Early does not mean rushed. Consider where the application sits and when your service is normally selected.
Prepare material that speaks to that project—not a generic flyer listing everything you do.
Be transparent about how you found the public project information and make it easy to say yes, no or later.
Example: fencing contractor
A local fencing business receives a matched opportunity for a proposed swimming pool. Pool projects commonly involve a compliant safety barrier, so the application is relevant before the owner starts searching broadly for fencing quotes.
Option A
Create a brochure specifically for new pool projects. Show suitable fencing styles, examples of completed work, service areas, lead times and clear contact details. Deliver it to the project address where permitted, rather than dropping a generic catalogue across the suburb.
Option B
Take the same tailored brochure to the address and briefly introduce the business. Explain that you work locally and noticed the public planning application. Offer useful information, avoid pressure and leave the brochure if the person is interested.
Make the brochure useful
Planning information is an opportunity to make a relevant introduction, not permission to pressure an applicant or occupant. Do not imply that you represent BuildHound, a council or the NSW Government. Verify the project details, respect privacy and displayed signage, and comply with the laws and requirements that apply to your marketing activity.
The aim is simple: replace a completely cold approach with a timely, useful conversation about work the property may genuinely need.
Early insight. Real opportunities.
